On the Road Again: Datalight Heads to Embedded World

Posted by: Kerri McConnell

The theme of this year’s Embedded World show in Nuremberg, Germany (Feb. 23-25) is “We Are the Internet of Things” and we couldn’t be more excited to demonstrate how Datalight embodies this sentiment. We will once again be co-located with our partner Logic Technology in Hall 4, Stand 108, alongside some of the most innovative software and tools purveyors in the industry.

We will be showing Reliance Edge, which brings our legendary reliability to devices at the edge of the internet of things – devices that capture data in real-time and often make autonomous decisions. It’s easy to imagine the critical nature of the data in that scenario! In our booth we will be showing several demos that incorporate technology from ST Microelectronics, NXP (Freescale) and FreeRTOS, and show the consequences of relying on a FAT file system for IoT devices. On another demo platform we’ll demonstrate the performance and endurance improvements possible with Reliance Nitro and FlashFXe on SD, USB or SATA drives.

We’re experimenting with NFC-enabled business cards as part of our booth giveaway, so stop by for one of them. Looks like business cards are trying to be IoT devices too!

One of the highlights of the show for me every year is catching up with many of our industry partners, including Wind River, Micrium, ARM, Atollic, Mentor Graphics, Micron, Synopsys, Renesas, ST Microelectronics and NXP (Freescale), among others. Face-to-face interaction is the best way to learn about the latest developments from these ecosystem players and helps to inform our product development efforts for the coming year.

Often, conversations that take place “off the floor” are the most enlightening. In our off-the-floor meetings we hope to get constructive feedback on data storage innovations we’re working on that will take performance, endurance and reliability to new heights. If you’re planning to be at the show and would like to sit down with us, please drop me a note HERE.

If you’re not planning to attend the show but wish you were, are there any important technologies you wanted to see there? 


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